Asian IR Summit

2025 Asian IR Summit

Join us at the Asian IR Summit, the premier gathering for hospitality leaders and industry stakeholders.

Explore the future of integrated resorts and lifestyle hospitality while gaining exclusive insights into emerging trends, challenges, and innovative solutions that can drive your business forward.

This is also a perfect opportunity to network with visionaries and decision-makers to uncover new opportunities, and learn from industry experts on enhancing competitiveness through technology and diversification. Attendees will also have the chance to engage in meaningful discussions, analyse real-world case studies, and discover ways to navigate today’s complex landscape to stay ahead of the curve.

Download Full Program

View Session Directory

Tuesday, May 6, 2025

Theme: Integrated Resorts and Hospitality Industry Focus

Venue: Galaxy International Convention Center

Time	Topic
14:30 - 15:00	Keynote Address
15:10 - 15:50	Asian IR Market Overview
15:50 - 16:10	Tea Break
16:10 - 17:00	Opportunities and Challenges of Bringing Non-gaming Components to IRs in Asia

Wednesday, May 7, 2025

Venue: The Venetian Macao

Time	Topic
10:00 - 10:40	Keynote Address
11:00 - 11:45	Opening Ceremony
12:00 - 14:00	Networking Luncheon

Theme: Hot and Future Technology for IR and Hospitality Industry

Venue: Galaxy International Convention Center

Time	Topic
14:00 - 14:30	Future Trends of IR Technology
14:40 - 15:20	Beyond Gaming: Leveraging Innovative Technologies to Create Personalized Packages for Expanded Audiences
15:20 - 15:40	Tea Break
15:40 - 16:30	Round Table: Technology for Boosting IR Marketing

Thursday, May 8, 2025

Theme: Sportainment / New Era of Entertainment

Venue: Galaxy International Convention Center

Time	Topic
Part 1: Sportainment
10:00 - 10:10	Keynote: Transforming Macao into a Renowned "City of Sports" in the Asia-Pacific region.
10:10 - 10:55	Round Table: Enhancing Macao’s Position as a Regional and Global “Sportainment” Hub
10:55 - 11:10	Tea Break
11:10– 11:20	White Paper: Prospects of the Sports Industry Economy
11:20 -12:05	Round Table: The Globalization Trend of Sportainment
12:05 - 14:00	Networking Luncheon
Part 2: New Era of Entertainment
14:00 – 14:20	From Seoul to the world: Data-Driven Evolution of K-Pop
14:20 – 14:40	Unlocking Potential: A Collaborative Roadmap for Macau to Realize Its Vision as the “Asian Las Vegas”
14:40 – 15:00	Tea Break
15:00 – 15:45	Round Table: Cross-industry Innovation in Global Entertainment Integration, and the Applications of Big Data and AI
15:45 – 16:30	Round Table: Shaping Macao as a Regional and International Entertainment Hub

A recapped of Asian IR Summit 2024

View 2024 sessions

Day 1 - IR Focus

View Sessions (June 4, Theme: IR Focus)

Kick off the Asian IR Summit with our immersive Day 1 theme – “IR Focus”. Gain actionable strategies to navigate the current disruptive business environment and elevate your tourism offerings to new heights. Envision a future where your destination stands out as a vibrant hub, attracting global visitors with unparalleled experiences. Discover how the transformative potential of AI and innovative technologies can revolutionize integrated resorts, enhancing both operational efficiency and guest satisfaction. Engage with leading experts, participate in forward-thinking discussions, and arm yourself with the knowledge to drive your business forward. Don’t miss this chance to be at the cutting edge of industry innovation—join us for a day of inspiration and strategic insights.

4 / 4

Day 2 – Art Integration

View Sessions (June 5, Theme: Art and Entertainment)

The theme for our third edition is "Art Integration." We will delve into the profound impact of art on integrated resorts and other related industries, providing a platform for forward-thinking artists and industry leaders to exchange ideas. Together, we will explore the implementation and integration of art in resorts, art spaces, and guest experiences. Our goal is to enhance the industry's innovation capacity and competitiveness through diverse artistic expressions.

We cordially invite you to join us in this in-depth dialogue between art and industry. Share insights and experiences with peers, explore the execution and collaboration of art projects, and discover how various forms of art can be integrated into hotels and other public spaces to elevate ambiance and appeal. Through this event, we aim to foster industry integration, inspire participants, and create new opportunities for collaboration, driving the synergistic progress of culture, art, and business.

5 / 5

Day 3 – Sports

View Sessions

Unlock the full potential of sports tourism at the Asian IR Summit. Dive into cutting-edge strategies that maximize the value of athlete IP and uncover the secrets to transforming cities into renowned sports hubs. Learn from industry experts how to harness the power of sports to drive tourism and economic growth. Explore case studies, innovative approaches, and best practices that turn local destinations into global sports meccas. Whether you’re looking to boost your city's profile or leverage sports events for tourism, this session is packed with insights and actionable strategies to help you succeed.

5 / 5

Day 3 – Entertainment

Uncover the secrets behind Macau's most successful performing arts and entertainment programs and their tactical execution at the Asian IR Summit. Immerse yourself in the dynamic and ever-changing landscape of amusement, and explore what’s next in the world of entertainment. Discover the artistry and strategic planning that drive these captivating performances, and learn how to create unforgettable experiences for your audiences. Engage with leading experts in the field, participate in interactive sessions, and gain insights into the future trends of performing arts & entertainment.

6 / 6