The Asian IR Summit consists of content-rich agenda, led by a lineup of high-level industry leaders, influencers and experts, provided direct exposure and understanding of today's latest innovations and technology.

During these 3-day conference, we are going to bring major topics that include Travel Talk Prospect, Art and Entertainment Tourism, and Sports and Health Tourism to the trade stakeholders.

We expect to welcome senior executives and professionals from the Tourism, Integrated Resorts,  Entertainment, Art, and Sports Industries.  We’re excited to gather all the key stakeholders who look to bring value to their businesses by remaining connected and get updated ahead of the curve.


  •  Travel Economic Outlook
  •  Travel Development Trend to accommodate the Post-Covid Needs
  •  Round Table by Asian Tourism Board


  • Art Tourism branding for destination travel
  • Enhancing art experiences to re-boost Art   Tourism after the Pandemic
  • An Art Space in Integrated Resorts
  • Spice up audience experiences by combining Art and Technology


  • Sports Tourism - International sports scene and its impact to the tourism industry
  • How to turn eSports into a tourism generator


  • Medical Tourism – A health Tourism Roadmap for Macao​
  • Medical Shift from Medial Tourism to Wellness Tourism​
  • Integrating technology into the Health Tourism Industry​

Tuesday, July 11, 2023 

Theme: Travel Talk and Prospects

Offer a wealth of information and insights in the latest travel trends. Connect with industry experts and Learn from them on how to unlock success factors after pandemic, shaping tourism development and sharing policy.

Time Topics
10:30 – 11:00
Keynote Address
11:15 – 12:00
Opening Ceremony
12:00 – 14:00
Networking Luncheon
14:00 – 14:20
Travel Economic Outlook
14:25 – 15:15
Roundtable: Travel Development Trend to Accommodate the Post-Covid Needs
15:15 – 15:30
Tea Break
15:30 – 15:50
Keynote: Charting the Future of Macao Tourism - Leveraging Integrated Resorts to Drive Sustainable Growth and Innovation
16:00 – 17:00
New Era of Macau IR – Building up a Smart IR

Wednesday, July 12, 2023

Theme: Art and Entertainment Tourism (In collaboration with Artbiz)

Explore a diverse range of topics, from how to strategically use art and entertainment policy to drive city and integrated resort development, to the potential of technology to enhance the audience experience of art and culture.

Time Topics
10:00- 10:10
Opening Ceremony
10:10 – 10:25
Keynote: Innovation of Culture Industry Empowers the Diversification of Urban Development
10:30 – 11:10
Roundtable: Sailing Between East and West across time and spaces
11:15 – 11:50
The convergence of Art and Hotel in creative economy: Art Spaces in Hotel
11:55 – 12:30
Enhancing Art Experience to re-boost Art Tourism after the Pandemic
12:30 – 14:00
Networking Luncheon
14:00 - 14:30
Building up Art Destination
14:35 – 15:05
Spice up Audience Experiences by Combining Art and Technology
15:10 – 15:20
Tea Break
15:25 – 15:55
Will Pop Art be the new trend for Art-Tainment
16:00– 16:45
The Future of Art and Entertainment
17:15- 19:00
Art Tour & Networking Cocktail

Thursday, July 13, 2023

Theme: Sports Tourism

Explore the significant impact of sports scene to tourism industry.

Time Topics
10:00 – 10:25
The Intersection of Art, Entertainment, Sports, and Medicine in Macao's Integrated Resorts and its Impact on Local Tourism Development
10:30 – 10:50
What It Takes to Become a Popular Sports' Tourism Destination?
Creating a Memorable User Experience: Engaging Visitors through Sports Tourism
11:20 – 12:20
Sports + Stakeholders Collaboration Ecology
12:30 – 14:00
Networking Luncheon

Thursday, July 13, 2023

Theme: Health Tourism

Discuss the growing trends and development of health conscious tourism in Asia.

Time Topics
14:00 – 14:25
Luxury Medical Tourism in Japan: Economic Impact and Competitiveness in the Asian Market
14:30 – 14:55
Building and Branding Medical & Wellness Tourism Destinations
14:55 – 15:10
Tea Break
15:10 – 15:35
Medical Tourism in Japan: Now and Future
15:40 – 16:30
Collaboration in Health Tourism: Building Partnerships between Healthcare Providers, Tourism Agencies, Investors, Operators and Regulators

Theme: Esports Tourism

Time Topics
10:50 – 11:30
Esports in the Region
11:35 – 12:15
What Makes the Right Venue
12:20 – 13:00
Beneath the Surface — How the government, business, and community combine to create success
13:00 – 14:30
Networking Luncheon
14:30 – 16:00
Esports Networking Sessions (close door)
16:00 – 16:10
Tea Break

(Version as of July 4th , 2023; conference program and speakers line up is subject to change)